About Cynde


I'm Amy and I am the very proud owner of Cynde, a peaceful well-being store based in the heart of Burbage, Leicestershire.

Cynde is very simply the old English spelling of the word kind and is pronounced the same.

Kindness is a guiding principle for me and my little store. I believe people who are kind and compassionate see benefits to their well-being and health.

Everything I sell in store has been personally chosen by me to encourage us to be kind to ourselves, others and the world around us.

What started as a niggle many years ago, as I struggled with my own mental health, grew into a powerful need to share with others tips and products that have helped me along the way. My training as a well-being coach in 2018 and reiki healer in 2020 gave me the confidence to take the leap and step away from my job as a lawyer and start my own business. And what a journey it has been.

"Be kind and gentle to yourself", these simple words have soothed me through the difficult days and the good. I believe showing kindness to ourselves creates a space to harness genuine compassion for others and the world around us.

For me, this is the power of kindness and what connects us all.

Here it is, Cynde, I hope you love it as much as I do.

Be kind and gentle to yourself today...

Sending love

Amy xxx